At CuesHub, PBC (“CuesHub,” “we,” “our,” or “us”), we care deeply about the protection of your personal data. Our mission is to help you better manage stress and improve your well-being through personalized insights. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our smartphone app, smartwatch app, website, or related services (together, the “Services”), you agree to this Privacy Policy, our Terms of Use, and our EULA. If you do not agree, please do not use the Services.

Information We Collect

We collect information about you, your devices, and your use of our Services:

• Device & Wearable Data: Motion, heart rate, and other sensor data from smartphones, wearables, and connected devices.
• Self-Reported Data: Calendar entries, events, stress and affect ratings, location, social context, contextual notes, and confirmations you provide through the App.
• App & Usage Data: Log files, in-app interactions, device identifiers, and IP addresses.
• Communications: Information you choose to provide when you email or contact us.

We may also create de-identified or aggregated data that cannot be used to identify you. This data is not subject to this Privacy Policy.

Health and Fitness Data

Our Services include wellness and stress-management features that may collect, access, or process health and fitness data. We disclose these practices in detail so you can make an informed choice.

Categories of health and fitness data we may collect or access

• Heart rate and vital signs: Heart rate measurements (e.g. beats per minute), including continuous or periodic readings from your phone, wearable, or connected devices.
• Physical activity and motion: Step counts, activity type (e.g. walking, running), duration, and motion/accelerometer data from your device or wearable.
• Exercise and workouts: Exercise sessions and workout data (e.g. start/end time, type of activity) from connected health apps or from our watch app when you use it during activity.
• Sleep: Sleep-related data (e.g. duration, timing) from connected health apps or devices, when you choose to connect them.

Sources of health and fitness data

• Your smartphone: When you grant permission, we may access sensors or health-related data on your phone (e.g. via system health APIs).
• Wearable and watch app: If you use our companion app on a supported smartwatch (e.g. Wear OS), we may collect heart rate, step count, and motion data from the device when you grant the required permissions.
• Connected health apps and services: If you connect a third-party health or fitness app (e.g. Samsung Health, Google Health Connect, or on iOS, Apple Health), we may read the data types you authorize (such as heart rate, steps, sleep, exercise) to provide insights and sync within our Services.
• You: Data you voluntarily provide in the app (e.g. check-ins, journal entries, stress or affect ratings).

How we use health and fitness data

We use this data only to provide and improve our Services, including to:

• Generate wellness insights and personalized notifications.
• Show your current heart rate, activity, and recovery state (including on the watch app).
• Sync data between your phone and watch app when you use both.
• Compute trends and summaries (e.g. heart rate, activity patterns) to support stress management and well-being features.
• Store and process limited data (e.g. aggregated or summarized sensor data) on our U.S. servers to deliver these features; most raw data may be stored locally on your device or wearable.
• Improve our products and services (e.g. analytics in de-identified or aggregated form).
• We do not use your health or fitness data for advertising. We do not sell your health or fitness data.

How we share health and fitness data

We do not sell your health or fitness data. We may share it only in the same limited ways described in the “How We Share Your Data” section of this policy (e.g. with service providers that help us operate the Services, when required by law, or in connection with a business transfer). We do not share health or fitness data with third parties for their advertising or marketing.

Retention and deletion

We retain health and fitness data only as long as necessary to provide the Services, support your use of the app, and comply with legal obligations. You can withdraw permissions (e.g. for sensors or connected health apps) in your device or app settings; that will stop new collection. To request access, correction, or deletion of your personal data, including health data, contact us at privacy@cueshub.com.

How We Use Your Data

We use your data to:

• Provide and personalize the Services.
• Generate wellness insights and notifications.
• Improve and test features, analytics, and user experience.
• Respond to support requests or communications.
• Comply with legal obligations and protect rights, property, and safety.

We do not use your data for advertising purposes.

How We Share Your Data

We may share your data in limited ways:

• With Service Providers: Vendors that host data, process analytics, or support the Services.
• For Research & Improvement: With partners who help us analyze and improve features.
• In Business Transfers: If CuesHub undergoes a merger, acquisition, or reorganization.
• For Legal & Safety Reasons: To comply with laws, regulations, or lawful requests.

We do not sell your personal data.

• Data Storage & Retention
• Most data is stored locally on your device or wearable.
• Limited data (such as sensor summaries) may be processed on CuesHub’s U.S.-based servers.
• We do not require the creation of user profiles linked to names, emails, or phone numbers. If you choose to associate your Apple or Google account or an email for data recovery, then the identity you share is associated with your data to successfully recover your data.
• We retain data only as long as needed to provide the Services or comply with legal obligations.

International Data Transfer

Our servers are located in the United States. If you use the Services outside the U.S., your data will be transferred and processed in the United States, which may have different data protection laws than your home country.

We currently do not host servers outside the United States.

Your Choices & Rights

• Consent Management: You can manage permissions (e.g., sensors, Bluetooth, notifications) in your device settings.
• Withdraw Consent: You may withdraw your consent at any time, though some features may no longer work.
• California Residents: You have rights to access, delete, and opt out of certain data sharing (we do not sell your data).
• Nevada Residents: We do not sell personal data as defined by Nevada law.

To exercise your rights, contact us at privacy@cueshub.com. We may need to verify your identity before fulfilling requests.

Security

We use technical and organizational safeguards to protect data against loss, misuse, and unauthorized access. However, no system can be 100% secure.

Children’s Privacy

The Services are not directed to children under 16. If we learn we have collected data from a child without parental consent, we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website and app. Please review periodically for updates.

Contact Us

If you have questions, concerns, or requests about this Privacy Policy, please contact us at:

CuesHub, PBC
1910 Madison Avenue #2026
Memphis, TN 38104
Email: privacy@cueshub.com